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Thanks to Amazon Prime Day, the back-to-school shopping season is already under way Retailers like Walmart and J.C. Penney have already started their back-to-school pushes Amazon Prime Day has pushed up the start of the back-to-school shopping season, with competing retailers hoping to cash in on the shopping event as well Amazon.com Inc.’s Prime Day-related discounts are already in place ahead of the July 16 start of the shopping event, leading competing retailers to push discounts and new offerings of their own and launch the back-to-school shopping season weeks ahead of years past. Data from the Cardlytics 2018 Back-to-School Spend Report shows that the spending for the shopping season has been pushed up by Prime Day by nearly a month. “Bricks-and-mortar. coms are catching on to the earlier spend and they’re executing earlier back-to-school campaigns to capture those dollars,” according to the report. The Cardlytics data also shows that Prime Day shoppers are more valuable, spending 17% more at bricks-and-mortar stores and 16% more at bricks-and-mortar. coms compared with shoppers who don’t participate in Prime Day. Read: Amazon Prime Day will take a bit out of the food sector as Whole Foods is included “Amazon Prime Day has grown to become the unofficial kickoff to the back-to-school shopping season,” said Marissa Tarleton, chief marketing officer at savings website RetailMeNot. “Prior to Prime Day’s arrival in 2015, the biggest back-to-school shopping days were concentrated in August and into September.” Retailers have clearly taken notice, especially with relation to the back-to-college crowd. J.C. Penney Co.
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